Data protection

We take the protection of personal data very seriously and complies strictly with the requirements of the GDPR (General Data Protection Regulation) and the applicable country-specific data protection requirements. The following declaration provides a generally understandable summary of the nature, scope and purpose of data processing.

We use the Exchange 365 service of Microsoft Corporation (“Microsoft”) to process and store our e-mail traffic. E-mails and therefore also personal data are stored on Microsoft servers in the United States. Microsoft has committed to the EU standard contractual clauses towards Superior Industries Leichtmetallräder (Germany) GmbH in a data protection compliant manner. Microsoft’s privacy policy can be found here:

Name and contact data of the offices responsible for data processing

This data protection information applies to the processing of data by Superior Industries Group,
Email:, phone: +49 (0) 6322 9899 – 6400, fax: +49 (0) 6322 9899 – 6401.

Personal data

According to Art. 4 (1) GDPR, personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Such information as the person’s name, address, telephone numbers or email addresses fall under the definition of personal data.

Data captured and stored upon a visit to our website

When our website is visited, the web-server uses data that is conveyed by the respective browser of the user to transfer data. This data is captured and stored to some extent in log files. This data includes information on the operating system used, the browser and the browser version, the country and provider from which access is made, the pseudonymized IP, the time of access, the referrer (the website visited beforehand), the time at which the query is made, the data volume transferred and the files downloaded, which are only presented in summary form. It is not possible for us to identify a person from this data as the IP addresses are pseudonymized. This data is not combined with data from other data sources. The data is captured and stored to ensure that the connection is established and that the website can be used smoothly, to analyze system security and stability and for other administrative purposes. The legal foundation for processing this data is provided by Art. 6 (1) Sentence 1 lit. f GDPR.

Data captured and stored upon use of our contact form

We offer you a possibility to make contact with us via a contact form that is provided on our website. To send the form, the mandatory fields marked with an asterisk must be filled out. Other information can be provided on a voluntary basis. Pursuant to Art. 6 (1) lit. a) GDPR the data used to establish contact with us is only processed after you have voluntarily issued your consent. The personal data captured by us when using the contact form is automatically deleted after your query has been addressed.

Data captured and stored upon of direct delivery to third parties

Despite the prevailing activity of the company in the business-to-business (B2B) area, we might send an order on customer request directly to a private address, which we have received from our customer. The personal data (e.g. name, address, e-mail and / or mobile number) received from the customer are forwarded to a contracted courier for timely and smooth delivery. We act on the basis of the fulfillment of the contract pursuant to Art. 6 (1) lit.b GDPR.

Data captured and stored upon a visit to our online shop

The data processed upon a visit to our online shop is only processed upon you placing an order and/or registering to use the shop and is only used for the purposes listed in Art. 6 (1) Sentence 1 lit b) to process your order and to meet the mutual contractual obligations arising from the purchase contract.

The personal data captured by us for processing your order is stored until expiry of the statutory retention periods and deleted thereafter unless we are obliged under Art. 6 (1) Sentence 1 lit. c) GDPR to store it for a longer period to meet legal obligations under tax legislation or commercial law or if you have consented to a longer retention period in accordance with Art. 6 (1) Sentence 1 lit. a) GDPR.

User account

Before a customer can place an order via our online shop the customer must establish a password-protected customer account. This contains a summary of the orders already placed and active orders as well as the wishlist set up by the customer. If you, as a customer, leave the online shop via the log-out button, you will be automatically logged out. We do not assume any liability for the abuse of passwords, unless we have caused such abuse by our own actions.

Placement of orders

We store all data that is entered by customers to place an order. This includes the surname, first name, address, payment data, email address, telephone number and company. This data is captured in order to identify you as our customer and to process your order, deliver the goods or services and settle our obligations, as well as to issue correspondence and invoices to you, as well as to settle any warranty claims or pursue any claims against you and to ensure the technical administration of our website and manage customer data.

Advertising performance measurement

This Website is using the Customer Action Analysis (CAAN®), an advertising performance measurement of AdAnt Media GmbH, based on pixel technology. The interest in this analysis results are based on Art. 6 (1) (f) DSGVO. During use of this measurement, there is no saving of new or local cookies and no passing on to server outside Germany. The CAAN is verifying exclusively already existing cookies and evaluating these for analysis purposes of advertising effects, completely anonymous. There is expressly no merging of sensitive personal data of this site, that allow a personal identification.

You can permanently opt out of this measurement here. Please notice, that you have to opt out again once you’ve deleted your cookies.

Matomo web analytics

This website uses Matomo web analytics ( to capture and store data. This software serves our legitimate interests of statistically analyzing use of the website and to optimizing its use and marketing pursuant to Art. 6 (1) lit. f) GDPR. For the same purposes, pseudonymized user profiles can be generated from this data and analyzed. This involves the use of cookies (text files stored on your computer). The information generated by the cookies (including your anonymized IP address) is stored on our server in Germany and processed accordingly. The information generated by the cookie in the form of a pseudonymized user profile is not used to identify the visitor to the website and is not combined with the personal data of the bearer of the pseudonym. The IP address is anonymized immediately after processing and prior to being stored. You have the ability to prevent the storage of cookies by adjusting your browser settings accordingly. However, we would like to point out that in this case you will not be able to use all of the functions of the website. Should you not consent to the storage and analysis of this data upon using our website, you can revoke your consent at any time by checking the box at the end of this passage. In this case an opt-out cookie will be set which ensures that Matomo cannot capture any data from your sessions. Please note that if you delete the opt-out cookie you will have to reset it anew.


You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.


Social media


ASome of our websites have integrated plugins from the social network, Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, ( You can recognize Facebook plugins from the Facebook logo or the “Like” button on our website pages. You can find a summary of the Facebook plugins here: When you visit our website the plugin establishes a direct connection between your browser and the Facebook server. This informs Facebook that you have visited our site from your IP address. If you click on the Facebook “Like” button while being logged on via your Facebook account, you can link the contents of our webise to your Facebook profile. In this way, Facebook can allocate the visit to our website to your user account. We would like to point out that we, as the provider of this website, have no knowledge of the data transmitted or its use by Facebook. If you do not want Facebook to be able to allocate a visit to our website to your Facebook account, you can prevent this by logging out of your Facebook user account. More information in this regard can be found in the data protection declaration of Facebook at and


The functions of Instagram social media service are integrated in our website. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA ( When you visit our website a direct connection is established between your browser and the Instagram server. This informs Instagram that you have visited our site from your IP address. If you are logged in with your Instagram account, you can link the contents of our site to your Instagram profile by clicking on the Instagram button. In this way, Instagram can allocate the visit to our website to your user account. More information in this regard can be found in the data protection declaration of Instagram at and


Our website also contains plugins from the YouTube video portal operated by Google Inc. ( A connection to the servers of YouTube is established as soon as you visit one of our websites that is equipped with a YouTube plugin. In the process, the YouTube server is informed of which precise page of our website you have visited. In the event that you are logged in to your YouTube account, it is possible for YouTube to allocate your surfing history directly to your personal profile. You can preclude such allocation by logging out of your YouTube account beforehand. More information on the data captured and used by YouTube can be found under the information on data protection at and at


This website uses cookies to improve its ease of use and provide certain functions. Cookies are small text files that are stored temporarily on your computer by your browser. They do not cause any damage and do not contain any viruses. Generally they are session-cookies that are automatically deleted after finishing your visit. However, cookies may also be used that remain stored on your computer for the purpose of identifying repeat users. Browsers can be configured to ensure that the user is informed about the use of cookies. Moreover, you can determine in which cases cookies may be stored, whether cookies are deleted immediately upon closing your browser window and which cookies are blocked. If the cookies are deactivated the full functionality of the website cannot be guaranteed.

The following links contain directions for setting the use of cookies on the most common internet browsers:


This website uses the following cookies:

Name _pk_id.3.d8d8 _pk_ses.3.d8d8 PIWIK_SESSID PHPSESSID cookieconsent_dismissed
Type ID cookie session cookie session cookie session cookie consent cookie
Description Matomo web analytics Matomo web analytics Matomo web analytics PHP-Session Cookie consent
Duration 1 year end of session end of session end of session 1 year


Disclosure of data to third parties

We shall only disclose your personal data to third parties if you have issued your express consent beforehand in accordance with Art. 6 (1) Sentence 1 lit. a) GDPR, when the disclosure is required to assert, exercise or defend legal claims pursuant to Art. 6 (1) Sentence 1 lit. f) GDPR and there is no reason to assume that you have an overriding legitimate interest for the protection or non-disclosure of your data, when there is a legal obligation to do so pursuant to Art. 6 (1) lit. c) GDPR, or when such disclosure is required to ensure performance of a contract with you pursuant to Art. 1 (1) Sentence 1 lit. b) GDPR. In the latter case your personal data will only be disclosed to those third parties involved in processing the contract, such as the freight forwarders assigned to deliver the contractual goods and the bank engaged to settle the payment transaction. The personal data transferred to third parties is restricted to the minimum scope required.

Your rights.
In accordance with the EU Data Protection Regulation, you have the right to request information from us at any time as to whether personal data about you is stored by us. Furthermore, you have the following rights in relation to this stored data:

  • The right to information about stored data (Art. 15 EU-DSGVO),
  • the right to rectification of inaccurate data (Art. 16 EU-DSGVO),
  • the right to erasure of data (Art. 17 EU-DSGVO),
  • the right to restriction of processing of data (Art. 18 EU GDPR),
  • the right to object to unreasonable processing of data (Art. 21 EU GDPR) and
  • the right to data portability (Art. 20 EU GDPR).

If you have given consent to the use of data, you can revoke this at any time with effect for the future.

All requests for information, requests for information or objections to data processing, please send an e-mail to or to the postal address listed in the imprint.

You also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you are of the opinion that the processing of personal data concerning you violates the EU-DSGVO (Art. 77 EU-DSGVO).

Issued April 2021